Social Media Editor — WRC-TV NBC4 Washington

NBC Washington’s city website covers essential local news, culture, entertainment and information from the standpoint of a true insider. We are looking for an intelligent and highly motivated social media editor to create and manage the social media strategy for the station. The full-time social media editor will oversee the social media strategy for our NBC owned and operated station, ensuring that our social media efforts are consistent, engaging and on-message. The social media editor must have excellent editing, TV/web writing and influencing skills and drive our social media strategy across the local Washington group.

General Responsibilities:

As a Social Media Editor key responsibilities would be:
Social Media Lead
• Execute and contribute to the social media strategy for entire NBCWashington local media group — including but not limited to news, web, sales and marketing
• Work with content producers/platform managers to include social media segments in their shows
• Work with on-air talent to improve social media skills, extend reach and drive ratings both on air and online.
• Show content center how to use social media in a conversational way to resonate with audiences
• Ensure the voice, tone and mix of content fits with the overall editorial strategy created by NBC Local Media.
• Drive content to local blogs and other local media outlets/partners alongside content producers, web team and station talent
• Work with new social media contacts assigned to all content teams at the station.
• Collect, monitor and distribute social media metrics — develop best practices and action items from data.
• Work with web team and content producers to upload video for the site based on need.
Community Relations
• Build and own relationships with the local social media community (i.e. bloggers etc)
• Create and host events with the local social media community (i.e. bloggers etc)
Marketing
• Work with brand manager to develop promotional concepts and social media contests to execute through our station social media accounts.
• Coordinate with LIM social media lead to ensure best practices spread and enabled at the station.
• Event Marketing
• SEM
• Ensure Twitter accounts deliver relative content to restaurants/businesses influenced by the station.

Basic Qualifications:
• Minimum 2 years of experience as an editor, writer or producer at a major news organization or blog that creates content under tight deadlines.
• Knowledge of digital media technology, particularly social media networks and tools
• Must be available to work weekends and extended daily hours when needed
• Bachelor’s degree, journalism, political science or English preferred
• Must be willing to take drug test and submit to a background investigation.
• Must be 18 years or older.
• Must have unrestricted work authorization to work in the United States.
• Must submit a resume/CV through Meghan.Walko@nbcuni.com

Desired Requirements:
• Exceptional communication skills
• Knowledge of TV and Web writing
• Must have the desire to work in a creative, demanding, competitive environment.
• Experience editing video for TV and web
• Experience in a news environment
• Ability to make priority decisions under a deadline
• Team Player mentality

• Location: Tenleytown
• This is a contract job.
• Principals only. Recruiters, please don’t contact this job poster.
• Please, no phone calls about this job!
• Please do not contact job poster about other services, products or commercial interests.